Why image is important
and does society need imagemakers?


Why can’t we sell ourselves dearly?


First of all, I want to note that the imagemaker is not just a stylist who is engaged in creating a targeted visual effect, it is a “personality designer”, a person who can very delicately work with the client’s inner world. But this is not a psychologist, the whole point is that the imagemaker has the most important and difficult task: to find personal strong characteristics in his client, and bring them to the forefront through three channels of perception: visual, auditory and unconscious, and level out the flaws.

The second task, no less difficult: to teach client the art of self-presentation, that is, the ability to properly present themselves in various life situations, and make the first favorable impression, again skillfully demonstrating their merits.